NATIONAL DOUGHNUT WEEK 2027 DATE ANNOUNCED FOLLOWING SUCCESSFUL 2026 CAMPAIGN

National Doughnut Week 2027 will take place 15–23 May 2027 following a hugely successful 2026 which saw bakers raise £39,000 for The Children’s Trust.

This year’s week brought together bakers, retailers, cafés and foodservice operators, all using one of the nation’s favourite bakery treats to generate important funds for the charity.

2027 will see the fundraising event enter its 36th year having raised £711,339 to date for The Children’s Trust. 

Sponsored by CSM Ingredients, National Doughnut Week has become a firmly established date in the bakery industry calendar, providing bakers with the opportunity to raise funds, drive footfall and doughnut sales and showcase their doughnut making creativity. 

For 2027, the campaign will introduce new National Doughnut Week window stickers and pin badges, giving participating businesses additional ways to promote their involvement in-store and encourage customers to support the campaign.

Holly Wales, Activation Manager UK, from CSM Ingredients said:
“National Doughnut Week continues to demonstrate what the bakery industry can achieve with all things doughnuts! We saw some fantastic creativity from participating bakers in 2026 and generated important funds of £39,000 for The Children’s Trust.

“We’re pleased to confirm the dates for 2027 so that bakers can get it in the diary and start planning. We want next year to be even bigger, with new promotional materials and plenty of product inspiration to help bakeries make the most of the commercial opportunity while supporting a fantastic cause.”

National Doughnut Week 2027 will take place from Saturday 15 May - Sunday 23 May 2027.