Niche Patisserie Celebrates Award-Winning Success, Expansion and an Exciting New Chapter
Oswestry, Shropshire – Award-winning artisan food producer Niche Patisserie is celebrating an exceptional first half of 2026, with continued growth, national recognition at the Great Taste Awards, the expansion of its production bakery, a beautiful new high street home, and exciting plans for a new retail concept – Olive & Rye.
At the heart of the business remains the same family values that have guided Niche Patisserie from the very beginning. Led by a passionate mother-and-son team, the business has grown steadily through a commitment to exceptional quality, traditional craftsmanship and a genuine love of great food.
The first major milestone of 2026 has been the expansion into a modern, purpose-built production bakery in Oswestry. This dedicated facility has significantly increased Niche Patisserie's capacity, enabling the team to meet growing demand from its wholesale customers while continuing to produce its award-winning pantry range. Every loaf, pastry, sweet treat and pantry product continues to be handcrafted in Oswestry before making its way to customers across the region and throughout the UK.
The expanded production bakery now supports a growing network of cafés, restaurants, hotels and independent retailers across Shropshire, Cheshire and North Wales, while the company's artisan pantry collection is reaching homes and stockists far beyond the local area. Today, Niche Patisserie products can be found far and wide, reaching customers across the UK and proudly showcasing artisan food made in Oswestry.
Adding to an already impressive collection of accolades, the business has once again been recognised by the prestigious Great Taste Awards, receiving four new awards in 2026:
Two Stars – Pain au Chocolat
One Star – Honey, Cinnamon & Vanilla Granola
One Star – All Butter Croissant
One Star – 64% Single Origin Dark Chocolate Fudge
These latest awards add to Niche Patisserie's growing portfolio of Great Taste Award-winning products and are a testament to the skill, dedication and passion of the entire team.
The next exciting chapter has been the move into a larger, contemporary high street premises in Oswestry. Designed to create a welcoming destination for customers, the new space offers an expanded café and restaurant together with a carefully curated retail area, allowing visitors to enjoy the full Niche experience in a relaxed and modern setting.
The move also paves the way for the next stage of the business with the forthcoming launch of Olive & Rye.
Coming soon, Olive & Rye will be a carefully curated pantry and deli concept, bringing together exceptional artisan food products from independent producers across the UK. Complementing Niche Patisserie's own award-winning range, every product will be selected because it shares the same commitment to quality, provenance and craftsmanship that customers have come to expect from the Niche brand.
More details about Olive & Rye and its carefully selected collection will be revealed in the coming months.
Speaking about this milestone year, the mother-and-son team behind Niche Patisserie said:
"2026 has already been an unforgettable year for us. We've invested in our future with a larger production bakery, allowing us to support more wholesale customers while continuing to make everything here in Oswestry. At the same time, we've moved into a wonderful new high street home that gives us the space to grow our café, restaurant and retail offering while creating an even better experience for our customers.
To receive another four Great Taste Awards is incredibly rewarding and reflects the dedication of our whole team. We're also incredibly proud that products made here in Oswestry are now reaching customers and stockists across the UK.
Although the business has grown beyond anything we imagined, we're still a family business at heart. Every loaf, every pastry, every jar and every product we make reflects our passion for quality and craftsmanship. We can't wait to share the next chapter with the launch of Olive & Rye later this year."
As Niche Patisserie continues to grow, its roots remain firmly in Oswestry. Every product carrying the Niche name is still crafted with the same attention to detail and commitment to quality that has defined the business from day one.
With an expanded production bakery, a thriving wholesale operation, products enjoyed across the UK, a beautiful new high street destination and the exciting arrival of Olive & Rye still to come, 2026 is proving to be one of the most significant years in the history of this proudly independent family business.
About Niche Patisserie
Niche Patisserie is an award-winning artisan food producer based in Oswestry, Shropshire. Led by a mother-and-son team, the independent family business creates handcrafted pastries, viennoiserie, confectionery and premium pantry products from its dedicated production bakery in Oswestry. Niche supplies wholesale customers across Shropshire, Cheshire and North Wales, while its award-winning pantry range is enjoyed by customers throughout the UK. The business's new high street home also features a café and restaurant, with the exciting new Olive & Rye concept set to launch soon.