CSM Ingredients Launches Revamped Craigmillar Crembels Range
Craigmillar’s Crembels range, the ultimate icing solution for convenience, versatility, and exceptional results, has been updated with a new recipe offering the ultimate icing solution for convenience, versatility and exceptional results.
Unmatched in quality, the better than ever range elevates baking creations, offering the ultimate icing solution for bakers to use across their ranges and showcase their creativity with beautifully finished stand out baked goods.
Now available in a ready to use ‘bag in a box’, Crembels are convenient and easy to use and need no additions to work beautifully, simply heat or beat for the desired application. The new resealable box and bag is easily identifiable with the Craigmillar name, stronger with a double wall and longer liner which allows for resealing. It’s also sustainable in that it helps bakers reduce plastic consumption, ensures extended product life, minimises waste and helps with cost control.
The range’s application has also been extended and can be used just beaten or combined with Craigmillar’s Marvello margarine for customers who desire a lighter option and for a greater yield. Its sturdy structure prevents cakes from splitting and ensures a secure hold. It also produces clean cut icing, achieving sharp edges and precise details with Crembels' firm yet pliable consistency. It’s freeze-thaw stable maintaining its texture and flavour, ensuring consistent results time after time. When used in piping it also creates elaborate piped designs that hold their shape without drooping or collapsing.
The range's unmatched, natural flavours add visual appeal to any creation: Chocolate offers a richer taste and glossy wet look; Lemon is hugely popular with an enhanced zesty flavour; White is crisp and clean with a glossier shine and the Caramel variant offers a more sophisticated indulgent premium toffee note.
Barbara Lanzoni, Category Director Fats, Oils & Coating Solutions from Craigmillar comments: “Craigmillar’s new revamped Crembels range are now better than ever and ensure that bakers can meet customer demand with a high quality, adaptable product that looks and tastes great. The beauty of the range is that is it easy to use and delivers the most stunning end products. It is also now available in an easily identifiable bag and box with the Craigmillar name, stronger with a double wall and longer liner which allows for resealing. The new bag in a box is sustainable in that it helps bakers reduce plastic consumption, ensures extended product life, minimises waste and helps with cost control.”
The range is unique in the products offer multiple applications:
Heated and Dipped: Achieve a flawless glossy appearance and high sheen on cakes, pastries, doughnuts and cookies with Crembels' smooth consistency
Beaten and Piped: Create intricate designs and decorations with Crembels' clean cut finish with less mess and the light, airy texture holds its shape beautifully.
Beaten and Topped: Spread Crembels easily for a smooth, even topping that adds a touch of indulgence to any dessert. Achieve a quick non sticky finish, giving a slight skin and maintaining a soft eat.