Bakers Invited to Rise to the Occasion for National Doughnut Week 2026

Bakers are being encouraged to sign up now for National Doughnut Week, taking place from 16–24 May 2026, and ensure one of the nation’s ‘mini escape’ favourite treats is also a treat for every occasion with sales from the week helping to raise vital funds for The Children's Trust.  

From traditional jam doughnuts to premium, innovation-led toppings and fillings, bakeries are encouraged to showcase their creativity through showstopping fillings and finishes and ensure there’s a doughnut to celebrate everyday moments and occasions from birthdays, get togethers with friends and family to workplace events and seasonal celebrations.

Every year 40,000 children in the UK are left with a brain injury as a result of an accident or illness. The Children’s Trust is the UK’s leading charity for children with brain injury; delivering rehabilitation, education and community services through skilled teams who work with children and young people, and their families. 

Ryan Gaskin- Group Leader Traditional Trade from CSM Ingredients, sponsors of National Doughnut Week, said:

“We are encouraging bakeries of all sizes to register and be part of a nationwide cause that champions baker’s skills and inspires customers to celebrate with doughnuts and maybe even launch new delicious occasion-based doughnut ranges for ‘little treats’. We know that consumers are looking for experience-led and shareable treats and doughnuts are seen as a ‘mini escape’ so bakers are being encouraged to utilise bold flavours and premium fillings, personalised decorations and themed collections. Sitting alongside every day ranges, occasion doughnuts allow bakers to showcase their skills and raise funds for such an important charity.”

Michelle Martin, Director of Fundraising and Communications at The Children’s Trust, said: 

“We’re delighted to be part of National Doughnut Week again this year. The creativity and generosity of every baker, café and customer helps us continue providing specialist rehabilitation and care to children with brain injury and neurodisability when they need it most. Thank you for rising to the occasion and for proving that small treats can make a big difference!”

Since its launch, National Doughnut Week has now raised a remarkable £1,187,546 in total, with £672,339 donated directly to The Children’s Trust.