Choosing the correct insurance could be essential to the future of your bakery, as the right policy will protect it should anything go wrong. But searching for the right insurance can be a confusing and time-consuming process. There are so many things to consider, from the types of insurance to include to the level of cover, and the sheer number of different insurers out there can confuse things even further. 

It’s easy to misjudge the level of cover you need. But it’s important to be protected against everything from damaged stock after a power outage to potentially business-destroying events like a fire or major flooding. The costs involved with keeping your business afloat in the event of one of these problems could mean the closure of your bakery if you don’t have adequate cover. 

That’s why we’ve teamed up with SME Insurance Services, a broker with an extensive knowledge of our industry, to provide you with Craft Bakers Association Insurance Services (CBAIS). Together we’ll remove the hard work of finding the right insurance by working with some of the UK’s leading and specialist insurers to secure the most appropriate insurance at the best price we can find for you.  That’s how we’ve been able to save customers an average of over 15%* on the price of their insurance - leaving them with more time and money to spend on the rest of their business.

Our dedication to our customers doesn’t end with the sale. Our team will be on hand to help you should you ever need to discuss the terms of your existing policy or in the unfortunate event that you need to make a claim. 

A typical policy will include: 

·       Contents Insurance 

Protect stock and other contents against loss or damage.

·       Glass Cover 

Protection in the event of breakage to internal or external glass.

·       Property in Transit

Protection against accidental loss or damage to property whilst in transit.

·       Money 

Protection against loss of money belonging to your business.

·       Business Interruption

Cover for reduced income and increased running costs as a result of an insurable loss.

·       Employers Liability

Legal liability cover for death or bodily injury to employees whilst working for you.

·       Public and Products Liability

Protection should a third party be injured or their property damaged on your property or by your product. 

Further Benefits:

·       An average saving of over 15% on the price of your insurance*.

·       An experienced team that understand the needs of a bakery owner.

·       Instant quotation and cover over the phone.

·       Call Assist ‒ savings on breakdown cover for CBA members. 

·       Payment by debit or credit card or via monthly instalments on direct debit.

·       A comparative offering of several insurers – you only have to provide your details once and we will search our panel of insurers for you.

·       Flexibility of cover – only pay for the cover you need.

For a quotation or more information please call 0330 134 4557. Alternatively, visit our website

*We randomly surveyed 88 policyholders (3.84%) who obtained cover through us between December 2017 and June 2018. 97% made a financial saving by moving to smei, with an average saving of 23.97%. This data excludes commercial and residential insurance for landlords.


Craft Bakers Association is a trading style of The National Association of Master Bakers Ltd which is an appointed representative of Jelf Insurance Brokers Ltd.  Jelf Insurance Brokers Ltd is authorised and regulated by the Financial Conduct Authority (FCA). Not all products and services offered are regulated by the FCA.  Registered in England and Wales number 0837227. Registered Office: Hillside Court, Bowling Hill, Chipping Sodbury, BS37 6JX. 

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